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Course Description

Image of chess pieces on chess board indicating strategic planningIt's often said failing to plan is planning to fail. Your competitive advantage in business is achieved by planning for success. In this webinar you will learn four essential strategic planning methods that will assist your company in meeting goals, higher sales, employment retention and more.  

Learner Outcomes

  • Use SWOT analysis and learn its limitations
  • Implement a Porter's Five Forces analysis to better understand your strategic positioning
  • Implement a 6(C) analysis to view opportunities for competitive advantage
  • Use Red Water/Blue Water to find ways to innovate by offering new value propositions to your customers, thereby growing your business
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