Course Description

This program will outline the 4 key components in managing a business with a goal for growth in 2024. How was your 2023? Did you see an increase in sales, productivity, or employee retention? What are you doing to make your 2024 better than your 2023?

Course Outline

We will be discussing these topics and their importance for improving your business in the new year:

  • Managing your financial: Understanding your cashflow
  • Getting your HR ducks in a row
  • Sales vs Marketing
  • Access to Capital: Traditional and Alternatives

Learner Outcomes

  • Define areas that need improvement in your business for growth for 2024.
  • Discover the importance from managing from a cashflow mindset.
  • Constructing a more thoughtful sales and marketing approach with a goal for more success.
  • Know the importance of a consistent HR policy to protect your business and engage with your employees more effectively.


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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