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Course Description

Rural consumers often demonstrate a unique set of geographic, demographic, psychographic, and behavioral traits compared to urban markets. This course offers marketing insights and strategies for businesses that want to establish or deepen their roots within rural communities. 

Course Outline

  • Rural vs. Urban Markets:  What’s the Difference?
  • Rural Trends & Characteristics
  • Marketing Strategies & Tactics that Hit Home

Learner Outcomes

Attendees will learn how to:

  • Identify Opportunities & Challenges that are Unique to Rural Markets
  • Gain Access to Rural Market Statistics
  • Establish Marketing Strategies that Align with Rural Consumers

Notes

The UGA Small Business Development Center is a Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

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Enroll Now - Select a section to enroll in
Section Title
Rural Marketing: Reap What You Sow
Type
Online - Fixed Date
Days
W
Time
11:00AM to 12:00PM
Dates
Jul 10, 2024
Schedule and Location
Contact Hours
1.0
Hosting Center
  • UGA SBDC Webinars
Course Fee(s)
Registration Fee non-credit $29.00
Instructors
Section Notes
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Trudy Lawrence at [email protected] or 478-757-3609.
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