Imagine having a team of enthusiastic brand advocates promoting your business for free. It’s possible with growth marketing, a proven strategy that transforms customers into loyal brand ambassadors. In this class, you’ll learn how to harness the power of data-driven customer-centric marketing to acquire and retain customers, set marketing goals that make sense for your business, create engaging marketing collateral tailored to each stage of the buyer’s journey, and track and optimize your marketing campaigns for maximum impact. If you're ready to transform your customers into true brand ambassadors and boost your word-of-mouth referrals, this class is for you!
Course Outline1. What is growth marketing?
2. The importance of your brand
3. Understanding how people decide what to buy
4. Setting realistic and measurable marketing goals
5. Creating content that connects with your customers
6. Evaluating the effectiveness of your marketing campaigns
Attendees will learn how to:
• Leverage the fundamentals of growth marketing
• Understand their customers
• Set realistic marketing goals
• Determine key performance indicators (KPIs) that align with marketing goals
• Optimize digital content for increased traffic and conversions
• Evaluate the effectiveness of marketing campaigns