Loading...

Course Description

Imagine having a team of enthusiastic brand advocates promoting your business for free. It’s possible with growth marketing, a proven strategy that transforms customers into loyal brand ambassadors. In this class, you’ll learn how to harness the power of data-driven customer-centric marketing to acquire and retain customers, set marketing goals that make sense for your business, create engaging marketing collateral tailored to each stage of the buyer’s journey, and track and optimize your marketing campaigns for maximum impact. If you're ready to transform your customers into true brand ambassadors and boost your word-of-mouth referrals, this class is for you!

Course Outline

 1. What is growth marketing?
 2. The importance of your brand
 3. Understanding how people decide what to buy
 4. Setting realistic and measurable marketing goals
 5. Creating content that connects with your customers
 6. Evaluating the effectiveness of your marketing campaigns

Learner Outcomes

Attendees will learn how to:

 • Leverage the fundamentals of growth marketing
 • Understand their customers
 • Set realistic marketing goals
 • Determine key performance indicators (KPIs) that align with marketing goals
 • Optimize digital content for increased traffic and conversions
 • Evaluate the effectiveness of marketing campaigns

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Loading...
Enroll Now - Select a section to enroll in
Section Title
Convert Customers to Cheerleaders
Type
Online - Fixed Date
Days
Th
Time
10:30AM to 12:00PM
Dates
May 16, 2024
Schedule and Location
Contact Hours
1.5
Hosting Center
  • UGA SBDC Webinars
Course Fee(s)
Registration Fee non-credit $29.00
Instructors
Section Notes
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the Gainesville office at [email protected] or call (770) 531-5681.
Section Title
Convert Customers to Cheerleaders
Type
Online - Fixed Date
Days
Th
Time
9:00AM to 11:00AM
Dates
Aug 29, 2024
Schedule and Location
Contact Hours
2.0
Hosting Center
  • UGA SBDC Webinars
Course Fee(s)
Registration Fee non-credit $0.00
Section Notes

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carlotta Braswell at [email protected] or call 229-245-3738.

This program brought to you in partnership with:

Required fields are indicated by .