Ever since ChatGPT hit the scene, artificial intelligence (AI) has gone from science fiction straight into the business big leagues, and has become the top trending tool for businesses. It's definitely stirred up its share of controversy, especially when it comes to its use in content generation, but that's where this class comes in! Designed specifically for forward-thinking business leaders and savvy marketing teams, this class will teach you how to use the latest AI tools to supercharge your marketing strategy. Stay ahead of the curve with the latest trends, develop a social media strategy, and craft compelling content for everything from buyer's personas to press releases. You'll leave with powerful prompts that you can use right away to take your digital marketing to the next level.
Course Outline1. Overview of popular AI platforms
2. The power of the prompt
3. Real world examples of how to use AI
Attendees will learn how to:
• Understand the power and limitations of the most popular AI platforms
• Select the AI platforms that align with marketing goals
• Build powerful prompts that get results