Course Description

Are you interested in growing your business? Diversifying your customer base? Increasing sales and profits? Increasing your business's productivity? Leveling out cash flow? Discover the pivotal role exporting can play in propelling your business toward growth, enhanced profitability, and expanded market reach. This program is designed to demystify international trade for businesses and introduce you to the fundamentals of successful exporting. Contrary to common misconceptions, exporting isn't exclusive to large corporations; in fact, over 90% of exporters are small businesses. Learn how to safely and lucratively navigate the global market while leveraging available resources that streamline and guide this transformative process. Whether it's pinpointing lucrative foreign markets, comprehending diverse sales approaches, mastering international logistics, ensuring secure payments, or delving into export regulations, this seminar is your gateway to exporting!

Course Outline

Explore the following key components:

  • Understanding the Advantages of Exporting
  • Evaluating Business Export Readiness
  • Essential Fundamentals of Exporting:
    • Conducting Market Research & Analysis
    • Crafting Effective Market Entry Strategies
    • Navigating International Logistics
    • Mitigating Risks through Payment Methods
    • Understanding Export Financing Options
    • Comprehending Export Regulations
  • Accessing Valuable Export Resources

Learner Outcomes

Upon completion, participants will be equipped to:

  • Assess if exporting aligns with their business goals
  • Possess a comprehensive understanding of where to seek further guidance and support to integrate international trade profitably into their business strategies.


This program is brought to you in partnership with:

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

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