Course Description

Growth marketing has gone from just another marketing buzzword to a proven strategy for marketing success. In this class, you will learn how to use this data-driven approach to acquire and retain customers; set marketing goals that make sense for your business; optimize your digital content for increased traffic, conversion, and engagement; and track the effectiveness of your marketing campaigns. If you're ready to transform your customers into true brand ambassadors, this class is for you!

Course Outline

1. Overview of growth marketing

2. Understanding your customers and their journey

3. Setting realistic marketing goals

4. Creating digital content that connects with your customers

5. Evaluating the effectiveness of your marketing campaigns

Learner Outcomes

Attendees will learn how to:

• Leverage the fundamentals of growth marketing

• Understand their customers

• Set realistic marketing goals

• Determine key performance indicators (KPIs) that align with marketing goals

• Optimize digital content for increased traffic and conversions

• Evaluate the effectiveness of marketing campaigns


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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