0471 - GrowthMASTERY Managing Finances and Raising Capital

Course Description

In this class we will define the key financial statements for a business and how to use them to make your business more stable and successful.  Since each business segment has different levels of risk and outside forces that can impact the business – we will cover how to identify and use Key Performance Indicators (KPIs) for your specific industry.  We will identify and discuss different types of financing options and which are the most appropriate for your business.  We will also talk about alternative forms of financing including the potential for Employee Stock Option Plans (ESOPs) for your business.

Learner Outcomes

• Gain an understanding of the three financial statements – what they mean and how they are related
• Gain an understanding of what the KPIs are for their business/market and how to monitor them
• Gain an understanding of the types of investors and what they are looking for from their investment
• Understand the value of benchmarking their business to help make their business more valuable