0436 - Marketing Monday: Curating an Authentic Presence for Your Business on Social Media

Course Description

Content curation is defined as finding and sharing interesting, relevant content on social media to your followers to help keep them engaged. A valuable marketing strategy for small business owners, content curation provides extra value to your followers while giving you the opportunity to highlight your own industry expertise. In this Marketing Monday Webinar, Kati Fisher of Aware Media Solutions explains how business owners and social media teams can curate an authentic brand presence that resonates with their target audience. She will discuss discovering and maximizing a niche to build a well-rounded content calendar that users want to engage with.

Attendees will walk away with:

• Authentic content ideas for short-form videos, images, and stories
• Ideas and worksheets on how to build a curated content calendar
• Free and low-cost tools to help them manage their social media calendars

Course Outline

Agenda

• What authentic content is and how can your small business use it
• Methods for finding authentic content 
• How to build a curated calendar
• Free and low-cost tools to manage social media calendars

Learner Outcomes

Attendees will gain an understanding of:

• What authentic content is
• Techniques for finding authentic content
• How to build a curated calendar 
• Tools and tips for managing their social media calendars

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.