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Course Description

This course explores the key factors that investors consider when evaluating Consumer Packaged Goods (CPG), Wellness, and Beauty brands for potential investment. As the market for these industries continues to grow, understanding what makes a brand stand out and attract investors is crucial. This class will provide insights into what investors are looking for, from the brand's product innovation and market positioning to its financial performance and management team. By the end of this course, you will have a comprehensive understanding of how to position your brand for investment success.

Course Outline

* Introduction to CPG, Wellness, and Beauty Industries
* What Investors Look For: Key Factors
* Product Innovation and Unique Selling Proposition (USP)
* Brand Positioning and Market Share
* Financial Performance and Growth Potential
* Management Team and Company Culture
* Scalability and Distribution Channels
* Case Studies of Successful CPG, Wellness, and Beauty Investments

Learner Outcomes

* Understand key factors investors consider when evaluating brands for potential investment
* Gain insight into the importance of product, metrics, and brand positioning in attracting investors
* Recognize the significance of financial performance, growth, teams in investment decisions
* Analyze case studies of successful investments and apply those learnings to your own brand 
* Develop a compelling pitch for investors that highlights your brand's strengths and
  growth potential

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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Enroll Now - Select a section to enroll in
Section Title
Unlocking Investment Potential; What Investors Seek in Consumer Packaged Goods, Wellness, and Beauty Brands
Type
Online - Fixed Date
Days
Th
Time
6:00PM to 7:00PM
Dates
Oct 05, 2023
Schedule and Location
View Details
Contact Hours
1.0
Hosting Center
  • UGA SBDC Webinars
Course Fee(s)
Registration Fee non-credit $29.00
Section Notes
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact morehouse@georgiasbdc.org
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