Course Description

This course explores the key factors that investors consider when evaluating Consumer Packaged Goods (CPG), Wellness, and Beauty brands for potential investment. As the market for these industries continues to grow, understanding what makes a brand stand out and attract investors is crucial. This class will provide insights into what investors are looking for, from the brand's product innovation and market positioning to its financial performance and management team. By the end of this course, you will have a comprehensive understanding of how to position your brand for investment success.

Course Outline

* Introduction to CPG, Wellness, and Beauty Industries
* What Investors Look For: Key Factors
* Product Innovation and Unique Selling Proposition (USP)
* Brand Positioning and Market Share
* Financial Performance and Growth Potential
* Management Team and Company Culture
* Scalability and Distribution Channels
* Case Studies of Successful CPG, Wellness, and Beauty Investments

Learner Outcomes

* Understand key factors investors consider when evaluating brands for potential investment
* Gain insight into the importance of product, metrics, and brand positioning in attracting investors
* Recognize the significance of financial performance, growth, teams in investment decisions
* Analyze case studies of successful investments and apply those learnings to your own brand 
* Develop a compelling pitch for investors that highlights your brand's strengths and
  growth potential


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.
Required fields are indicated by .