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Course Description

This course explores the key factors that retail buyers consider when evaluating Consumer Packaged Goods (CPG), Wellness, and Beauty brands. Understanding what makes a brand stand out and attract buyers is crucial in the competitive retail industry. This class will provide insights into what retail buyers are looking for, from the brand's product innovation and market positioning to its financial performance and management team. By the end of this course, you will have a comprehensive understanding of how to position your brand for retail success.

Course Outline

* Overview of the CPG, wellness, and beauty industries
* Importance of brand differentiation
* Who are retail buyers and what do they do?
* Retailer requirements and expectations
* Building relationships with retail buyers
* Key Factors Retail Buyers Look For
* Developing a Winning Pitch for Retail Buyers
* Identifying your target audience and their needs
* Crafting a compelling brand story and message
* Preparing a professional presentation and product samples
 

Learner Outcomes

*Understand key factors retail buyers consider when evaluating brands for retail success
*Gain insight into the importance of product, packaging, and pricing in attracting buyers
*Recognize the significance of building relationships with retail buyers
*Analyze case studies of successful brands and apply those learnings to your own brand
*Develop a winning pitch for retail buyers that highlights your brand's strengths and
 unique selling  proposition.

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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Enroll Now - Select a section to enroll in
Section Title
Getting on Shelf: What Retail Buyers are Looking for in Consumer Packaged Goods for Health, Wellness, and Beauty Brands
Type
Online - Fixed Date
Days
T
Time
6:00PM to 7:00PM
Dates
Jul 11, 2023
Schedule and Location
View Details
Contact Hours
1.0
Hosting Center
  • UGA SBDC Webinars
Course Fee(s)
Registration Fee non-credit $29.00
Instructors
  • Terence Strong
Section Notes
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact morehouse@georgiasbdc.org or call (470) 639-0262.
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