0414 - Essentials for Building a Dynamic Brand

UGA SBDC Training

Course Description

Building a strong brand is key to your success, whether it be business or personal. Branding involves developing a captivating, positive and lasting image of your business that creates an emotional connection with your customers. The strength of your company’s brand could mean the difference between struggling for recognition and sales or excelling as a dynamic business.

Course Outline

What is Branding

Your Brand Identity

Changing your Brand

Building Rapport & Trust

Your Brand & Social Media

Communicating and Analyzing your Personal and Professional Brand

Learner Outcomes

Participants will learn:

Strategies to build trust and rapport through your branding.
How to develop a brand around your personality and business ideas.
Ways to get your brand communicated on social media and within social settings.
The difference?between what you think you are representing and what is actually seen.

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

Testimonials

Entrepreneurs need an organization that has qualified people to help us with our business venture. SBDC offers webinars that help small businesses enhance their business. This is great.