0408 - Instagram Savvy: Enhance Your Business Account with New and Effective Marketing Trends
Course Description
Are you Instagram savvy? Meaning, do you know and understand the ends and outs of this social media platform? Did you know that if you use Keywords to update your Account Handle/Name, you can draw more attention to your Instagram account? Have you tried using Reels? Do you know what can help hook your audience? Oh, do you have your Strategic plan ready? With all the trends coming out constantly, it is hard to keep up. When you take this course, you will not only get a full overview of main attributes of Instagram, but you will learn the tricks to enhance your social presence.
We will also discuss SEO(Search Engine Optimization) and how that can help your posts attract the right followers. Grow your business network with this course, and take home strategic plans to tailor to your social media needs. We will have you Insta-savvy in no time!
Course Outline
- Overview of Instagram
- How to Utilizes stories and Reels
- Using Keywords in the Account Name/Handle to attract more followers
- SEO(Search Engine Optimization) and how to use it wisely to benefit your account
- Strategic Planning and tools
- Create quick social media posts and carousels
- Questions and Answers
Learner Outcomes
- How to organize social media posts early and efficiently
- The differences/similarities between Keywords and Hashtags and why they matter
- Where to place keywords and how to utilize them for growing your Instagram account
- Hooking the right audience with the reels function and carousel posting
- Establish clarity with a strategic plan fit for success
Notes
A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.