Course Description

Are you challenged with finding or keeping skilled workers? HR Marketing will teach employers the most cost-effective ways to recruit, motivate, and retain employees. Walk away with actionable methods to develop a lasting employer brand, providing a seamless experience for existing employees, future recruits, and consumers alike. Register Now!

Course Outline


  • What is HR Marketing?
  • Trends Leading to the Consumerization of HR
  • Proven HR Marketing Strategies
  • Methods for Effective Employer Branding

Learner Outcomes

Attendees will gain knowledge of:

  • Develop and/or Improve HR Marketing Strategies
  • Components for Talent Marketing for Recruiting
  • HR Marketing and Employee Experiences
  • Build an Employer Brand that Converts to Exemplary Customer Experience


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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