0400 - Marketing Monday: The SBP to Business Sustainability
Course Description
Are you wondering “What is SBP?” SBP is needed for the health and sustainability of your business - Strategy, Branding Planning & Preparation (in that order). These four keys will give you a better grasp of your business identity and overall goals.
During this Marketing Monday session, Ivy Scott of IVLeague Marketing will discuss SBP - Strategy, Branding Planning & Preparation and provide tactics and best practices you can apply as early as today. These methods will help you to build and sustain your brand and get your business headed in the right direction.
Course Outline
AGENDA
- Demystifying SBP - Strategy, Branding Planning & Preparation
- Components of Strategy
- Brand Building Fundamentals
- Principles of Planning & Preparation
Learner Outcomes
Attendees will gain an understanding of:
- What SBP is
- The role of strategy in sustainability
- The basics of building a brand
- Planning and preparation
Notes
A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Ivy Scott is a proud Dallas, Texas native and graduate of Clark Atlanta University. Over the past 15+ years, she has gained a wealth of knowledge and experience in marketing, strategic planning, brand management, and executive leadership support for national and global organizations such as Warner Media, Discovery Communications, and Marriott International Headquarters. She has trained and worked with institutions including Cornell Business Management, Innosight, Georgia State Leadership Development Program, Center For Management & Organization Effectiveness, Second Wind, Microsoft, and a plethora of Think Tanks across the country. Her studies led her to develop and manage innovation & project management programs for over 100 organizations, departments, and small businesses.