Loading...

Course Description

Small business owners have a unique tenacity, outlook, and approach to life. They are gifted with skills and/or services that are valuable and needed by the masses. However, building a strong and sustainable business may require a team of experts, such as a CMO - Chief Marketing Officer. Traditionally, hiring full-time personnel with this level of skills and experience isn’t in the budget. That’s where a “Fractional CMO” can come in. 

In this Marketing Monday session, Ivy Scott of IVLeague Marketing will explain the purpose of a CMO and how this role can help you grow your small business. Chantel Powell, CEO of Play Pits discusses her experience of how she utilized a Fractional CMO to help her grow her small business with over 60,000 followers on Instagram. Join us to learn more about what a Fractional CMO is and how your small business or start up may benefit. 

Course Outline

Agenda:

  1. An explanation of what a Fractional CMO is and what they do
  2. Benefits of hiring a Fractional CMO vs a Full-Time CMO
  3. Case study of small business utilizing a Fractional CMO: Play Pits
  4. How to fit the right Fractional CMO for your business

 

Learner Outcomes

Attendees will gain an understanding of:

  • What a fractional CMO is
  • The benefits of a Fractional CMO for your business
  • How a small business can utilize a Fractional CMO
  • What's involved in hiring a Fractional CMO

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

Loading...
Enroll Now - Select a section to enroll in
Section Title
Marketing Monday: What is a Fractional CMO?
Type
Online - Fixed Date
Days
M
Time
10:00AM to 11:00AM
Dates
Mar 27, 2023
Schedule and Location
Contact Hours
1.0
Hosting Center
  • UGA SBDC Webinars
Course Fee(s)
Registration non-credit $29.00
Section Notes

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carole Arnold at Kennesaw@georgiasbdc.org or call 470.578.6450.

 

Required fields are indicated by .