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Course Description

Taking time to create a strong brand identity is critical to long-term success. It helps to differentiate your brand from competitors and make it recognizable to consumers. A strong brand identity can also help to build trust with customers and create a sense of loyalty. Additionally, a well-designed brand identity can help to convey the values and personality of your business, which can be especially important in building a connection with your target audience. Overall, a strong brand identity can help to establish your business as a leader in your industry and drive business growth. This workshop guides business owners and managers through the process of establishing a brand identity.

This is session 2 of the Business Growth Essentials Series. It can be taken as part of the series or independently. To review or purchase other courses in the series, Click Here.

Course Outline

  • What is brand identity and why is it so important
  • How branding penetrates all aspects of your business – hiring, customer service, target identification, positioning, and yes…name, color and logo
  • Signs your brand strategy and marketing are off-track
  • Identifying and understanding your target audience
  • Explaining your brand in 7 seconds

Learner Outcomes

  • Understand the importance of brand identity and how it can impact a business.
  • Know how to create and develop a strong brand identity.
  • Be able to define the core values, personality, and message of a brand.
  • Understand how to effectively communicate a brand identity to consumers through marketing and advertising efforts.

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

Applies Towards the Following Series

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Section Title
Establishing Your Brand Identity
Type
In Person
Days
T
Time
9:00AM to 11:00AM
Dates
Mar 28, 2023
Schedule and Location
Contact Hours
2.0
Hosting Center
  • UGA SBDC Brunswick
Course Fee(s)
Registration Fee non-credit $49.00
Instructors
  • Jennifer Lee
  • Lynn Ventimiglia-Lobit
Section Notes

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Saundra Phillips at brunswick@georgiasbdc.org or call 912-264-7343.

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