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Course Description

Too many businesses operate without a plan. It's easy to get distracted or not know the true impact of your activities. Strategic planning is the highest level of planning and is used to set goals and objectives for the organization as a whole. It is a process of defining a company's direction and making decisions on allocating its resources to pursue this direction. This workshop guides business owners and managers through the process of strategic planning.

This is session 1 of the Business Growth Essentials Series. It can be taken as part of the series or independently. To review or purchase other courses in the series, Click Here.

Course Outline

  • Defining the organization's vision, mission, and values
  • Conducting a SWOT analysis (strengths, weaknesses, opportunities, and threats)
  • Setting goals and objectives
  • Developing a strategic plan
  • Implementing and monitoring the strategic plan
  • Strategic decision-making and problem-solving

Learner Outcomes

  • Analyze the internal and external environment of a company to identify strengths, weaknesses, opportunities, and threats.
  • Set clear and measurable goals and objectives for the organization.
  • Develop an action plan to achieve those goals and objectives.
  • Implement the strategic plan and monitor progress.
  • Make adjustments to the strategic plan as needed based on changing circumstances.
  • Understand the importance of leadership and change mangement in the strategic planning process

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

Applies Towards the Following Series

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Enroll Now - Select a section to enroll in
Section Title
Sharpen Your Business Growth Strategy
Type
In Person
Days
T
Time
9:00AM to 11:00AM
Dates
Feb 28, 2023
Schedule and Location
Contact Hours
2.0
Hosting Center
  • UGA SBDC Brunswick
Course Fee(s)
Registration Fee non-credit $49.00
Instructors
Section Notes
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Saundra Phillips at brunswick@georgiasbdc.org or call 912-264-7343.
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