Course Description

With almost two billion websites on the web, you can have the best, most informative website in the world but it won't matter if your potential customers can't find you online. In this class, you will learn the basics and best practices of search engine optimization (SEO) and how to utilize free Google tools to help you rank higher on Google searches. Whether you already have a website or are thinking about setting one up, this class is for you!

Course Outline

1. Overview of SEO
2. How to set up a free Google Business Profile
3. How to optimize your Google Business Profile for maximum visibility
4. How to structure your website to rank higher on Google
5. Resources to stock your toolkit
6. Q&A

Learner Outcomes

Attendees will learn how to:

• Understand the basics of SEO
• Set up a Google Business Profile
• Add content and photos to optimize a Google Business Profile
• Structure a website to rank higher on Google


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance
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