0367 - How You Can Create a Powerful Podcast to Help Your Business Grow
2437680
UGA SBDC Training
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Course Description
Have you considered starting a podcast to combine with your other marketing? Are you looking at the tremendous growth in podcasting and trying to figure out a way to use it to grow your business? This program is for you!
Podcasting provides a distinctive, personal connection to your audience, a powerful platform to showcase your expertise and personality, and a unique expression of your all-important personal brand, more important today in small business than ever before.
Course Outline
- The Explosive Growth of Podcasting
- Why Should Your Business Start a Podcast?
- Creating a Podcast – the Basic Nuts and Bolts
- What Equipment and Software do You Need?
- How to Distribute Your Podcast
- How to Promote Your Podcast
- How to Measure Your Success
Learner Outcomes
- The first steps in creating your podcast – where to start
- Techniques, processes, and resources to create and produce your podcast
- How to list your podcast on all the major podcasting platforms
- How to use your podcast to help your business grow
Notes
A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.Loading...
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