Course Description

Have you considered starting a podcast to combine with your other marketing? Are you looking at the tremendous growth in podcasting and trying to figure out a way to use it to grow your business? This program is for you!

Podcasting provides a distinctive, personal connection to your audience, a powerful platform to showcase your expertise and personality, and a unique expression of your all-important personal brand, more important today in small business than ever before.

Course Outline

  • The Explosive Growth of Podcasting
  • Why Should Your Business Start a Podcast?
  • Creating a Podcast – the Basic Nuts and Bolts
  • What Equipment and Software do You Need?
  • How to Distribute Your Podcast
  • How to Promote Your Podcast
  • How to Measure Your Success

Learner Outcomes

  • The first steps in creating your podcast – where to start
  • Techniques, processes, and resources to create and produce your podcast
  • How to list your podcast on all the major podcasting platforms
  • How to use your podcast to help your business grow


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.  
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