Course Description

With shoppers continuing to combine online and in-store shopping, preparing an omnichannel holiday strategy early will be critical to reaching shoppers along their purchase journeys. During this Marketing Monday session, TC Jennings of Two Six will cover the fundamentals of creating your omnichannel holiday strategy and what you need to do to be prepared for the holiday season.

Course Outline


  • 2021 Trends
  • Holiday Strategies
  • Connect with omnichannel shoppers
  • Meet your customers where they are
  • Q and A

Learner Outcomes

Attendees will gain an understanding of:

  • Digital consumer trends 
  • Omnichannel shoppers
  • Strategies that take advantage of holiday trends
  • Solid understanding of how to connect with your customers no matter where they are


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

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