Course Description

Is your small business ready to capitalize on the holiday shopping season? Now is the time to develop your holiday marketing strategy so you can bring in more revenue this season. 

In this Marketing Monday session, marketing guru, Kati Fisher of Aware Media Solutions will examine marketing avenues you can use to keep your holiday promotions and discounts top-of-mind for your customers. With some simple (yet effective) changes to your website and goal-oriented approaches that work well on social media, you can spread awareness of your brand and reel in the sales over the holiday buying season. Discussion includes the trends you can expect with holiday buyers this year and how your brand can capitalize on that information.

Course Outline


  • Creating promotions and discounts
  • Get your website ready
  • Social media 
  • Trends
  • Q and A

Learner Outcomes

Attendees will gain an understanding of:

  • How to get your website ready for holiday shopping
  • Raising brand awareness with holiday shoppers
  • Leveraging discounts and promotions to bring in more sales
  • Using social media to extend your reach


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

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