Course Description

The UGA Small Business Development Center is partnering with The Georgia Wine Producers to offer the 2022 Georgia Wine Symposium. This event will feature educational sessions and networking for current business owners, budding wine producers, and vineyard industry professionals in Georgia. At this program, you will learn about the services and resources available for the industry, latest information from wine producers, branding and packaging best practices, how to market your vineyard and get financing for your products. In addition, we will share best practices for those just starting out in the wine business and existing wine businesses taking it to the next level.


Learner Outcomes

  1. Learn about the latest industry trends, regulations, and resources available from industry experts from our state and growing region.

  2. Identify why you need these business experts on your team.

  3. Learn about the latest trends about branding and packaging.

  4. Learn about the importance of Identifying your target customer, pricing for profit, and having a good system in place to help you pivot your business to take it to the next level.

  5. Identify why you need these business experts on your team and build your network and wine community.


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.


The Georgia Wine Producers are hosting an Industry Tasting Night at Trillium Vineyards and all are invited. Please contact the association for more info: director@georgiawineproducers.org


Who Should Attend:

  • Winery and vineyard owners and management
  • Tasting room owners and management
  • Event venue and related on-site businesses
  • Suppliers to the wine industry
  • Existing wine-affiliated/agritourism businesses
  • Individuals who are considering starting a winery
  • Individuals interested in learning and exchanging best practices for the industry
Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.
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