Loading...

Course Description

Storytelling is more than a business buzzword—it’s a practice that requires time and skill. You know a good story when you hear one, but how do you use narratives to grow your company and fulfill your mission? Your audience needs what you offer—they just don’t realize it yet. 

In this Marketing Monday webinar, Your Guide to Small Business Storytelling, Robert Carnes, Author and Marketing Manager at GreenMellen Digital Marketing Company explains how to shape a a clear narrative that invites your prospective and existing customers to listen and engage. Storytelling Marketing involves using a narrative to communicate a message so the consumer will be inspired to take action. Storytelling in marketing helps consumers to understand why they should care about your brand. Stop struggling with marketing and embrace a path toward better storytelling.

Course Outline

Agenda: 

  • What constitutes a story?
  • Listening for stories
  • Editing stories
  • Sharing stories
  • Practical applications & resources
  • Q&A

Learner Outcomes

Attendees will gain an understanding of:

  • The critical elements of an organizational story
  • Tactics for listening to your audience for stories
  • Approaches to crafting business narratives
  • Best practices for sharing stories with an audience

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

Loading...
Enroll Now - Select a section to enroll in
Section Title
Marketing Monday: Your Guide to Small Business Storytelling
Type
Online - Fixed Date
Days
M
Time
10:00AM to 11:00AM
Dates
Sep 26, 2022
Schedule and Location
Contact Hours
1.0
Hosting Center
  • UGA SBDC Webinars
Course Fee(s)
Registration non-credit $29.00
Instructors
Section Notes

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carole Arnold at Kennesaw@georgiasbdc.org or call 470.578.6450.

 

 

Required fields are indicated by .