0316 - Marketing Monday: Your Guide to Small Business Storytelling

Course Description

Storytelling is more than a business buzzword—it’s a practice that requires time and skill. You know a good story when you hear one, but how do you use narratives to grow your company and fulfill your mission? Your audience needs what you offer—they just don’t realize it yet. 

In this Marketing Monday webinar, Your Guide to Small Business Storytelling, Robert Carnes, Author and Marketing Manager at GreenMellen Digital Marketing Company explains how to shape a a clear narrative that invites your prospective and existing customers to listen and engage. Storytelling Marketing involves using a narrative to communicate a message so the consumer will be inspired to take action. Storytelling in marketing helps consumers to understand why they should care about your brand. Stop struggling with marketing and embrace a path toward better storytelling.

Learner Outcomes

• Identify the critical elements of an organizational story
• Use tactics for listening to your audience for stories
• Approach crafting  your business narratives
• Sharing stories with an audience effectively