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Course Description

Learn how you can increase your small business reach using Pay-Per-Click (PPC) & Search Engine Optimization (SEO): Search Engine Marketing (SEM), SEO, and Paid Social. In this webinar, TC Jennings, CEO of Two Six Performance Marketing discusses what is Paid Search, Paid Social, and SEO, how do they work, what are the differences between them and how small businesses can use them to increase revenues and gain new customers. 

Course Outline

Agenda:

  1. Introduction to  PPC & SEO: SEM, SEO, and Paid Social
  2. SEM - Search Engine Marketing
    1. SEM vs. SEO
    2. Paid vs. organic
    3. Local vs search
  3. Paid Social
    1. Where to advertise
    2. Steps to paid social
  4. SEO - Search Engine Optimization
    1. Technical/non-technical
    2. Case study
  5. Q and A

Learner Outcomes

Attendees will gain an understanding of:

  • What the terms Paid Search, Paid Social, and SEO mean and how they work
  • How to use Paid Search, Paid Social and SEO
  • How to advertise using Paid Search, Paid Social and SEO
  • How small businesses can leverage Paid Search, Paid Social and SEO to bring in new customers.

 

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

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Enroll Now - Select a section to enroll in
Section Title
Marketing Monday: How To Increase Reach Using PPC & SEO
Type
Online - Fixed Date
Days
M
Time
10:00AM to 11:00AM
Dates
Jun 06, 2022
Schedule and Location
Contact Hours
1.0
Hosting Center
  • UGA SBDC Webinars
Course Fee(s)
Registration non-credit $29.00
Instructors
Section Notes

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carole Arnold at Kennesaw@georgiasbdc.org or call 470.578.6450.

 

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