Course Description

With the growth of social media and other digital marketing avenues, it can be easy to overlook email marketing. However, this form of communication has the highest return on investment of all digital marketing tactics. During this session, we will discuss how to develop a strong contact list, how to write effective content and how to use automation to encourage sales. 

Course Outline

• Which Email Marketing Platform Is Right For You
• How To Encourage E-News Signups
• What Email Marketing Content Performs Best
• How To Automate Email Marketing
• Chat With The Experts
• Q&A Session

Learner Outcomes

• Knowledge of email marketing platform differences
• Knowledge of how to develop a strong contact list
• Understand how to create effective email content
• Understand how automate email marketing 


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

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