Course Description

With over 3.5 billion Google searches happening each day, it is more important than ever for your business to show up in relevant searches. During this session, we will focus on ways you can improve your website for search engine optimization, as well as how to run successful Google Ads campaigns. Both of these strategies can help your website rise in search engine rankings and help your company be found by consumers. 

Course Outline

• How Search Engines Work
• How To Optimize Your Website For Visitors
• How To Optimize Your Website For Google
• How To Create Google Ads
• Chat With The Experts
• Q&A Session

Learner Outcomes

• Understand how search engines work
• Knowledge of key components of website optimization for visitors
• Knowledge of key components of website optimization for Google
• Understand how to create and run Google Ads campaigns


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

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