Course Description

Some people think one campaign or a single marketing vehicle can take prospect from awareness into consideration, prove your credibility and value, and then close a sale. Maybe if you’re selling gumballs, but almost every other business requires a funnel approach. We’ll discuss what a funnel is, what the stages of consideration and purchase are how to ensure you have all the types of marketing content you need to win the business every time.

Course Outline


  • What is a marketing funnel
  • Stages of consideration and purchase
  • Marketing content types
  • Q and A

Learner Outcomes

Attendees will gain an understanding of:

  • What a marketing funnel is
  • How a marketing funnel can benefit your business
  • Types of marketing content 
  • How using a marketing funnel can bring in more customers


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

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