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Course Description

Retail marketing is the process of bringing a product directly to customers in a retail store. It involves the planning, promotion, and presentation of a product. Having a unique commodity is only the first step -- addition components of retail marketing include ergonomic packaging, competitive pricing, and sales campaigns.

Learner Outcomes

Devise a strategy to successfully bring a product to the public.

Evaluate current consumer motivations, shopping behaviors, and decision processes 

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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Section Title
Fearless Women in Business Qrtly Series: Retail Marketing-It's More than Social Media
Type
In Person
Days
T
Time
8:30AM to 10:00AM
Dates
May 24, 2022
Schedule and Location
Contact Hours
1.5
Hosting Center
  • UGA SBDC at Valdosta State University
Course Fee(s)
Registration Fee non-credit $49.00
Instructors
  • Alyssa Foskey
Section Notes

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Cindy at valdosta@georgiasbdc.org or call 229-245-3738

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