Course Description

Join us for a lunch and learn! 

With so many social media channels out there, it can be hard to decide which ones to devote your time and energy to. In this class, you'll learn how to choose the social media channels that make the most sense for your business. We'll break down the major platforms and teach you how to develop a strategy to choose the ones that align with your target audience and business goals. So if you're overwhelmed with all of the social media platforms out there or wondering if you need to be on all of them (Psst! You don't!), this class is for you.

Course Outline

1. Setting marketing and business goals
2. Determining your target audience
3. Overview of the major social media channels
4. How to match your goals and target audience to the best channels

Learner Outcomes

Attendees will learn how to:

• Set realistic marketing and business goals
• Identify and understand their target audience
• Understand the user demographics and ideal content of the major social media channels
• Select social media channels that align with their goals and target audience


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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