0268 - Marketing Monday: Using Google Tools to Analyze and Improve Your Web Traffic
2050111
UGA SBDC Training
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Course Description
Google provides two powerful tools for tracking and understanding your website traffic: Google Analytics and Search Console. This webinar will explain how to use Google Analytics and the Google Search Console. Discussion includes how to create and read the various reports available with these tools. Understanding these tools will reveal who your website visitors are, how they found your website and how effective is your website. Learn how you can improve your online presence leveraging these tools.
Course Outline
Agenda:
- Introduction to Google Analytics
- How to use Google Analytics
- Tracking Visitors
- Metrics to Consider
- Troubleshooting
- Reporting
Learner Outcomes
Attendees will gain an understanding of:
- what reports are available and how to use them
- how to use reporting to track your website visitors and where they came from
- how to measure the effectiveness of your website
- how to improve your online presence based upon this data.
Notes
A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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Drew Tonsmeire serves as the Area Director with the University of Georgia SBDC at Kennesaw State University. In 2014, the KSU SBDC was recognized by the U.S. Small Business Administration (SBA) as the Southeastern United States winner of the SBDC Excellence and Innovation Award, (similar to the Small Business of the Year award).