Course Description

Buyer personas are fictional representations of your ideal customers. Developing buyer personas gives you a clear picture of who you're marketing to, where to find them and makes it easier to develop effective, targeted content that speaks to your ideal customers. This webinar will show you how you can create buyer personas and use them to develop a marketing strategy that will help you bring in more customers.

Course Outline


  • What are buyer personas
  • How to use buyer personas
  • Segmentation
  • Behavior
  • Motivation
  • Objectives
  • Examples
  • The Process
  • Q and A

Learner Outcomes

Attendees will gain an understanding of:

  1. What a buyer persona is
  2. How to create buyer personas for your business
  3. Best practices for creating buyer personas for your business
  4. Using a buyer persona to develop a marketing strategy


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

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