Course Description

Approximately 93% of all web traffic is via a search engine. Are prospective customers finding your site or are you missing out on revenue opportunities? By optimizing your web site for search engines, you can tap into your target market when they are actively seeking information about your product or service. Search engines, such as Google, rely upon key drivers for ranking organic listings. Learn how these key drivers affect your organic and local search results and how you can connect with customers in a digital world!

Course Outline


A.  SEO definition
B.  Site Structure
C.  Content
D.  Time
E.  Links
C.  How SEO Drivers affect traffic
D.  Tools and Resources
E.  Q and A

Learner Outcomes

Attendees will gain an understanding of:

  • Search Engine Optimization terms
  • What the key drivers of SEO drivers
  • How to use key drivers to increase traffic
  • Best practices for each of four key drivers


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

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