Course Description

SBDC StartSmart was developed by the University of Georgia Small Business Development Center. This year’s program is tailored to being held virtually to facilitate virtual discussion, class engagement, & mastery of content. Participation in StartSmart will also allow access to online business planning software. The program is facilitated by specially trained SBDC consultants and a long-term relationship with the SBDC and follow-up consulting is available and encouraged. 


Whether you are a new business (in business 2 years or less), or are still in the planning phase, building a business takes the right tools—and a lot of hard work. SBDC StartSmart will equip you to be successful!
SBDC StartSmart helps attendees to:


  • Evaluate & refine your business concept
  • Improve your knowledge of business concepts
  • Research markets and competition
  • Develop a financial forecast to improve chances of success
  • Develop a thorough, practical business plan

Course Outline

Eight modules cover critical issues for new businesses:


  • MODULE 1: Business Success – How do we get there?
  • MODULE 2: Opportunity & Solutions
  • MODULE 3: Marketing for Success
  • MODULE 4: Digital Marketing & Online Strategies
  • MODULE 5: Navigating Human Resources
  • MODULE 6: Operations & Managing by the Numbers
  • MODULE 7: Management with a Plan
  • MODULE 8: Plan, Run, Review, Revise

SBDC StartSmart programs include 20 hours of instruction delivered over a period of four
weeks. Sessions will be held twice a week for 2.5 hours each. Check your preferred location for details on
when their 2022 program will be held.

Learner Outcomes

Owning your own business is the American dream. Building it to withstand the test of time requires a unique set of tools. SBDC StartSmart™ provides the resources, support, and motivation to put your dream within reach.

SBDC StartSmart provides the tools to:

• Evaluate your concept and develop plans to move forward.
• Improve knowledge of business fundamentals.
• Build an infrastructure for business operations and processes.


SBDC StartSmart graduates acquire:

• An actionable business plan and access to business planning software
• Access to financial and business resources.
• A network of entrepreneurial peers and professionals.


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.


Testimonials from former StartSmart attendees

"I have grown tremendously... I have the who, what, when, why and how to be all the best of a business owner I can be. Thank you for everything."

"Keep doing what y'all do. Worth every minute, worth every cent."

"I learned a lot about my business strategy. It's opening my mind to really be able to narrow down my decision making on how to complete my business."



SBDC Virtual StartSmart Application Augusta
Enroll Now - Select a section to enroll in
Section Title
StartSmart Augusta
Online - Fixed Date
T, Th
11:30AM to 2:00PM
Jun 06, 2023 to Jun 29, 2023
Schedule and Location
Contact Hours
Hosting Center
  • UGA SBDC Webinars
Course Fee(s)
Registration Fee non-credit $195.00 Click here to get more information
Section Notes
All programs of the UGA SBDC are open to the public on a non-discriminatory basis.  Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.  Contact Garrison Boling at augusta@georgiasbdc.org or call 706-650-5655.
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