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Course Description

Robbie Parks, an SEO expert and Certified Digital Marketing Professional, will provide an update on digital marketing trends and how customers expect to connect with you in a digital world. Learn how to get your business on Google search and maps, optimize your digital presence, and handle customer reviews (the good and the bad!). Get strategies for setting goals that directly relate to the bottom line and communicate those goals and expectations across your organization. Attendees will also have an opportunity to network with other local business owners and executives.

Course Outline

• Update on digital marketing trends
• How to get your business on Google search and maps
• Goal setting and getting your employees on board
• Q&A

Learner Outcomes

• Update on digital marketing trends and what that means for businesses
• Understanding of local search engine optimization techniques
• How to set goals and articulate those to your employees
• Other relevant digital marketing topics

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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Enroll Now - Select a section to enroll in
Section Title
Understanding Google and Digital Marketing
Type
In Person
Days
T
Time
10:30AM to 12:00PM
Dates
Nov 15, 2022
Schedule and Location
Contact Hours
1.5
Hosting Center
  • UGA SBDC Gainesville
Course Fee(s)
Registration fee non-credit $29.00
Section Notes
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Anne Tyoan at atyoan@georgiasbdc.org or call (770) 531-5681.
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