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Course Description

Marketing your business on Social Media is popular and low cost, but making your posts effective takes planning. The blinking cursor and blank page devoid of ideas terrify most of us. Learn more about identifying your target market, planning your posts around their schedule for the highest effectiveness, matching your social media platform to your market, starting each week off with a plan using our social media tool, and recording your outcomes. Engagement isn't just before marriage - it's also before purchases from your business.

Course Outline

  1. Introduction
  2. Pinpoint your target market demographic
  3. Buyer's personas
  4. Social Media Platform Mix and Match
  5. Social Media Grid
  6. Engagement ROI Assessment Diary

Learner Outcomes

Learners will receive: 
  • Buyer's Persona Template
  • Social Media Posting Grid
  • Engagement ROI Assessment Diary

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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Enroll Now - Select a section to enroll in
Section Title
WOW21 Post Like a Boss: Social Media Planning
Type
Online - Fixed Date
Days
W
Time
2:00PM to 3:00PM
Dates
Oct 20, 2021
Schedule and Location
Contact Hours
1.0
Hosting Center
  • UGA SBDC Webinars
Course Fee(s)
Registration Fee non-credit $29.00
Instructors
Section Notes
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Erik Beene at ebeene@georgiasbdc.org or call (770) 414-3110.
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