Course Description

Selling your goods and services to other countries can be an excellent way to grow your business. However, the idea of diving into global sales can be daunting. Today, the reality is most businesses are international companies, either by sourcing products from overseas or selling to foreign markets. This course will help determine if your company is ready to reduce dependence on domestic markets by increasing sales and profits via international trade.

Course Outline

  • Assessing company / individual readiness for export
  • Determining product exportability
  • Researching the markets
  • Determining individual market requirements

Learner Outcomes

Attendees will learn the fundamentals skills needed to:

  • Recognize the key factors that make a product exportable
  • Determine the best markets for your products
  • Develop, analyze and implement an international sales plan


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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