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Course Description

Every industry has a formula for success.  The coffee industry is no different.  Enterepreneurs who open coffee roasteries, coffee shops or e-commerce stores often start their business with no prior industry background. This class will help orient coffee entrepeneurs to the specialty coffee industry.  It will also address how key business functions such as: operations, sales, marketing and finance play out differently across three of the most common business models: the coffee roastery, the coffee shop and the online coffee store.

Course Outline

- Specialty Coffee Consumer Preferences
- Coffee Supply Chain Overview
- Coffee Roastery: Business Overview
- Ecommerce Store: Business Overview
- Coffee Shop: Business Overview
-Commonalities & Differences Between the Three Business Models

Learner Outcomes

Attendees will learn:
- Coffee Consumer Expectations
- Quality Control Procedures Integral to Specialty Coffee
- Important Steps in the Coffee Supply Chain
- Key Equipment needed to open a Coffee Business
- Necessary Skill Sets & Labor Requirements per each Business Model
- Key Differences Between Each of the three Business Models

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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