0229 - How to Prepare for the 2021 eCommerce Holiday Season: Email Tips and Tricks for a Successful Holiday Season

Course Description

The holiday shopping season, starting with Black Friday and Cyber Monday (BFCM), is the most lucrative time of the year for online sellers. And with many brick-and-mortar stores limiting the number of in-store shoppers, the 2021 holiday season is destined to be a record-breaking year for online shopping. In this session, we’re going to outline how to prepare your online store for the busy shopping season and how to create an effective holiday email marketing strategy. We’ll also share some email examples for inspiration.

Course Outline

• Tips you can use to improve your email conversions
• List Acquisition
• Segmentation Strategies

Learner Outcomes

• How to lead with a landing page
• How to invest in email marketing tools
• How to Tell your Story

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

This course is part of our How to Prepare for the 2021 eCommerce Holiday Season Series. Register for all 3 sessions, to receive 25% off! The discount will display when you have all 3 classes in your cart.