Course Description

Think that TikTok is a fad or just for kids? Think again! TikTok has exploded in popularity, with an estimated 1 billion active monthly users. And while it is popular with the Gen Z crowd, its userbase is steadily aging up. So if your target audience includes anyone from age 10 to 60, TikTok could be a strategic digital marketing platform for your business. In this class, we will cover TikTok’s meteoric rise in popularity and how to launch a TikTok strategy for your business.

Course Outline

1. Understanding the popularity of TikTok

2. Setting up a business account in TikTok

3. Understanding the Analytics

4. Creating content to get you noticed

5. Increasing brand recognition in TikTok

Learner Outcomes

  • The importance of creating a business account on TikTok
  • How the TikTok algorithm delivers content to viewers
  • How to use TikTok creative tools to develop content
  • How to increase brand recognition with strategic advertising


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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