Course Description

In the increasingly digital world in which we live, having a website for your company is critical - and small businesses are not exempt. Yet, many business owners struggle to navigate the world of web design. The myriad of do-it-yourself website builders, with their templates, settings and analytics, can overwhelm the inexperienced digital marketer. In this session, we will discuss the functions of a website, how to optimize it, how to analyze your site's performance, as well as compare different platforms.

Course Outline

  • Website functions
  • Website optimization
  • Measuring website performance
  • Comparison of website platforms
  • Q&A session

Learner Outcomes

  • Understand the purpose and importance of a business website
  • Knowledge of critical components of a successful website
  • Understand the purpose and importance of Google Analytics
  • Knowledge of web development options


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.
Required fields are indicated by .