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Course Description

Social media. Email marketing. SEO. Content marketing. Pay-per-click. Lions and tigers and bears, oh my! Digital marketing can definitely be overwhelming. If you want to dive deeper into the world of digital marketing but don't know where to start or how to best focus your efforts, this class is for you! Learn how to set goals, choose the best digital marketing channel(s), and reach your target audience without digital marketing taking over your life. Because you have a business to run!

Course Outline

1. Overview of digital marketing
2. Setting goals
3. Identifying your target audience
4. Choosing the digital marketing platform(s)
5. Resources to stock your toolkit
6. Q&A

Learner Outcomes

Attendees will learn how to:

* Set digital marketing goals that tie back to business goals
* Identify the audience that you want to reach
* Choose the digital marketing platform(s) that will have the most impact
* Develop a marketing strategy

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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Enroll Now - Select a section to enroll in
Section Title
Business Revitalization: Digital Marketing Demystified
Type
Online - Fixed Date
Days
T
Time
9:00AM to 11:00AM
Dates
Aug 24, 2021
Schedule and Location
Contact Hours
2.0
Hosting Center
  • UGA SBDC Webinars
Course Fee(s)
Registration Fee non-credit $39.00
Instructors
Section Notes
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Nathaly Loaiza at Nloaiza@georgiasbdc.org or call 770-531-5681.
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