0184 - Marketing Monday: Taking Advantage of New Instagram Features to Promote Your Small Business

Course Description

Marketing expert and Instagram guru Kati Fisher of Aware Media Solutions shows you how you can use Instagram's new features to promote your small business. Kati will discuss using Instagram Shopping, Stickers in Stories and Instagram Reels to engage with your existing customers and bring in new customers. 

Course Outline

Agenda:

1. Overview of how to properly set up an Instagram business account.
2. Feature 1: Instagram Shopping
3. Feature 2: Stickers in Stories
4. Feature 3: Instagram Reels

Learner Outcomes

Attendees will learn:

1. How to build an SEO-optimized Instagram business profile to enhance visibility on the platform.
2. How (and why) to set up Instagram Shopping
3. How (and why) to build story content using Instagram Stickers
4. About Instagram Reels and get tips on the types of video content that performs well.

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.