0172 - Reaching Your Target Market Through Facebook Advertising
Course Description
If you manage a business Facebook page and your organic reach isn’t cutting it, this webinar is for you! This course is designed to help participants establish the core foundation necessary to identify their target market, learn the foundations and basics of Facebook advertising, and build an advertising campaign to reach their target market. If you feel like you are talking to an empty vacuum in cyberspace, you’re not alone. Learning how to create a custom audience on Facebook and effectively use boosted posts & ad campaigns will help take your engagement to the next level!
Course Outline
- Defining your Target Market
- Organic Reach v. Paid Reach
- Facebook Ads v. Boosted Posts
- Q&A and Closing
Learner Outcomes
- Identify necessary steps in order to define your business' target market.
- Learn the difference in organic and paid reach on Facebook.
- Be able to create custom audiences on Facebook in order to best reach your target market through paid advertising on the platform
- Determine the best time to run an ad on Facebook ads manager or simply boost an already existing post.
Notes
A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.Testimonials
"This was very useful information with great examples. It was concise but thorough with no wasted time or trivial information. Also, it was organized in a way to pull participants from slide to slide in anticipation of what's coming next. Great job!"
"An important takeaway from this program was to clarify the target market for our business and utilize Facebook’s boosted posts and paid advertising options to engage that market appropriately"