Course Description

Pricing is easily one of the most powerful profit levers a company can use and yet it is often underutilized and overlooked. Learn better pricing tactics and strategies that drive sales and profits. This program provides an actionable framework for developing pricing strategies and tactics. Attendees receive pricing worksheets in Excel format, via email.

Course Outline

Defining your Competitive Advantage

Defining your Target Market

Pricing Theory

Why cost plus leads to lower profits

Competition Based

Value Substitution

Break Even Analysis

Effects of Price Changes

Effects of Discounts

Learner Outcomes

How to define the Competitive Advantage

Learn about considerations in defining their target market

Learn basics of pricing theory including: Cost Plus, Margin Based, Competition Based, and Value Substitution

Calculate how to breakeven analysis

Learn how to project effects of price increases and price decreases

Attendees will learn about temporary pricing and discount strategies


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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