Ghost Kitchens have been in industry news for over a year. Some have claimed “it’s the answer to the restaurant industry woes” some even believed that it is the “growth engine” for the industry. Major restaurant companies and popular restaurant brands have jumping into this market and have created a frenzy. Is it a viable restaurant model for you? Whether you own a restaurant, opening one, or buying one, learn what it takes to include a ghost kitchen in your plans.
This course is part of the Restaurant Reset series.
1. What is a Ghost Kitchen?
2. Why is it an option to consider?
3. Components of a Ghost Kitchen
i. Concept- new or existing
ii. Facility: existing, new, Shared Kitchen or other
iii. Menu: one or several
iv. Website(s): design, hosting and transactional.
v. Delivery: Third party or self-delivery
5. Players in the Market: Chains, independents, and Vendors
6. Long Term view
Attendees will gain an understanding of:
- Viability of a Ghost Kitchen to your business as a pivot, growth strategy or a rescue plan.
- Requirements and what it takes to create one.
- Identifying partners: vendors, third party delivery services and Website hosting platforms
- Establishing a Competitive Advantage
A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.